# CLAUDE.md — FaceSPec project context

You are picking up a finished, client-reviewed website replacement for **FaceSPec**, the
solo practice of **Seolhee Patel, NP** (Korean-style skin treatments + a small set of IV
infusions, 1 Boerum Place Suite 210, Brooklyn Heights). The user is a friend of hers
helping with the site. **Your job now is to put it online** — see `HANDOFF-DEPLOY.md`.

## The prime directive

Seolhee **deliberately keeps the practice small**: no social media, no ads, no patient
flood — she wants flexibility for her family. Never suggest growth/SEO/funnel tactics.
Every decision optimizes for confirming word-of-mouth referrals, not generating demand.

## Current state (as of 2026-07-12)

- `index.html` — the one-page mockup ("Suite 210 — The Quiet Clinic"), through TWO rounds:
  a four-lens adversarial review (fixed), and **Seolhee's own corrections** (applied —
  see `docs/review-log.md` "Round 2"). Published as a Claude artifact:
  https://claude.ai/code/artifact/90cf0b76-199a-40d1-8acb-76b37387a0d4
- The header/stamp/footer **fs mark is her actual hand-drawn logo** (pulled from the live
  site's header image, embedded as an alpha mask so it recolors via `currentColor`).
- The Seoul-method section shows **two face drawings traced from Seolhee's own pencil
  sketches** (photos of them exist only in the originating chat; get copies into
  `assets/sketches/` when possible).
- `docs/` — site evaluation, **design brief (read before editing index.html)**, old-site
  content archive, review log (fixed + open items), advertising/PR playbook.
- `assets/` — artwork exported as standalone files (logo lockup, fs mark as ink PNG +
  alpha mask, both face studies as SVG). See "Artwork policy" below.
- `screenshots/` — round-1 captures (pre-logo/pre-sketch; regenerate if needed).
- `FaceSPec-handoff.pdf` — the round-1 16-page package Seolhee reviewed.
- `research/workflow-outputs.json` — raw multi-agent research behind the docs.

## Hosting: DECIDED (2026-07-12)

**External static host + Squarespace keeps only the domain, DNS pointed at the host.**
The user wants a direct edit→live pipeline (cost irrelevant, simplicity matters):
private GitHub repo + Netlify git-connected auto-deploy is the recommended concrete
setup, with Netlify Forms wiring the note form to skp@facespec.com. Full steps, DNS
records, and launch checklist: `HANDOFF-DEPLOY.md`. Don't cancel/tear down the old
Squarespace *site* until the new one is live on the domain.

## Artwork policy (user instruction, 2026-07-12)

Drawings/artwork are produced **separately** and saved as **separate image files**, then
incorporated into the page as images — do not redraw them by hand in code. The current
inline SVG faces are traced stand-ins; when final artwork files arrive, put them in
`assets/` and swap them in (swap points are documented in `HANDOFF-DEPLOY.md` §Artwork).
Once the site is hosted externally, multi-file assets are fine (the single-file
constraint only applies to the Claude-artifact preview).

## Hard rules when editing index.html

1. Cinnabar `#A34D39` appears exactly once — the dojang seal in About.
2. Theme tokens live in FOUR CSS blocks (`:root`, dark media query, both `[data-theme]`
   overrides) — a new themed color goes in all four.
3. Voice: first person, no emoji/exclamations/superlatives, never "luxury"; claims as
   "patients choose it for…" with the FDA line intact; typographic quotes.
4. One price format (`$350–$900`); treatment names identical between Treatments and Fees.
5. Light-mode taupe `#746A5C` and accent `#57705F` are contrast-verified — don't lighten.
6. No before-and-after photos, ever — firm policy of Seolhee's, stated on the page.
7. Facts confirmed by Seolhee (don't re-litigate): MSN (not MS) · ANCC (not AANP) ·
   surgical ICU was in Korea (2 years) then NY ERs · Daejeon (not Seoul) for nursing
   honors · six years comfort care · William Randolph Hearst Award at NYU (name only) ·
   exactly two botox products (Jeuveau, Xeomin).

## Open items (details in docs/review-log.md and HANDOFF-DEPLOY.md)

Deploy + DNS + form backend (the launch work) · photography (portrait 3:4 + treatment
room; frames built and waiting) · final artwork files to replace traced drawings ·
favicon + meta/OG tags · still to verify with Seolhee: NAD+ tiers, naming the Gangnam
dermatologist, seal hangul 설희, the "SP in FaceSPec is me" line.

## Contact facts (canonical)

skp@facespec.com · (646) 703-3974 · 1 Boerum Place, Suite 210, Brooklyn, NY 11201 ·
by appointment only · domain: facespec.com (currently a Squarespace site).
